Hi, I'm Taryn

And I believe that everyone has the potential to make a career doing what they love, and using who they are as their biggest asset.
As a multi-purpose creative with an interest business advertising and marketing, I discovered my love for graphic design as a teenager, and took my freelancing journey seriously for several years - during and after college, both full time and part time. I've designed brands and marketing graphics for a diversity of clients and mediums.
During these years, I found my deepest passion in helping female entrepreneurs and entertainers stand out to their audiences by creating visuals that reflected their personality and attracted their right people. From solopreneurs, creators, coaches, musicians, and freelancers - I use your authenticity and combine strategy, style, and function to create a meaningful and effective branding solution that bring your dream and ideas to life through a crafted visual identity.
When I'm not creating, you can find me hanging out with my dog, reading a book, practicing photography, at the barrier of a concert screaming the lyrics with the artist, or adventuring on my e-bike in search of good coffee and daily inspiration.

Core Values

authentic
The core of my personal brand that I implement for yours. Being unapologetic and vulnerable is your best marketing tool.
connected
I strive to foster an empathetic and meaningful working relationship with my clients, and encourage the same for you and your clients.
creative
I use creativity to break trends and create meaningful new ideas, methods, and interpretations to make each visual identity unique.
intentional
I have purpose backed behind my decisions, convey who I am in words and tone, and consistently back it up in actions and results.
What can you expect working with me?

My Personalized Approach

Discovery

Projects are booked on a first come, first serve basis. When you’re ready to book, I will send over a contract, initial invoice (half deposit required), and a brand questionnaire. Together we identify your business and personal goals, values, story, style, and more. In this initial phase, we dig deep into the message you want to share with your ideal audience.

Strategize

Who are you attracting? Does your brand turn heads? Does it turn the right heads? With every action you take, you plant a seed of thoughts, feelings, perceptions, and images in the minds of customers - that become linked to your brand. Building a brand goes far beyond the quality of your products and designed aesthetic - your brand is the relationship you build with your audience. We pivot the design process to be consistently thoughtful of your ideal audience through every fiber of the brand.

Offboarding

Before I hand off the files, I send the final invoice, which is the remaining 50% of the overall client project, as well as any additional charges that were taken on during the branding project. A “Brand Arsenal” is created for you which includes the web and print ready design files (as well as a file type cheat sheet). The arsenal’s main event is the Brand Guide, which defines your unique brand standards. These are essentially the set of guidelines for the logo usage, colors, photography, typefaces, and messaging that make up your brand. You’ll have all you need to debut your new brand.

Refinement

As you take in the robust presentation of design concepts, you’ll collect initial feedback in the “I like, I wish, What if” format. “I like…” — things you’re into. “I wish…” — things that you’d like to be tweaked. “What if…” — additional ideas you’d like to put on the table. Refinements are made in two rounds of revisions from the initial concepts. Additional revisions are subject to additional costs.

Create

In this phase, I build and present two - three unique and comprehensive design solutions that are strategically rooted. Each solution includes a primary logo, submark, mood board, color palette, type faces and hierarchy, branded collateral, and implementation into applicable mockups, depending what specific brand touch points directly correlate to you.

Goals

I encourage you to dream big and cast a broad vision for your brand and what you aim to achieve. Your brand strategy must be driven by a goal - something you’re reaching towards, whether that be a financial goal, a lifestyle goal or a goal to change the world for the better. At the end of this phase, we will have laid the groundwork for your brand strategy, which gives me a clear roadmap to build solution driven visuals to tell that story.

4w3
ENNEAGRAM TYPE
INFJ
MYERS BRIGGS
10
Years Expreience
PUNS YOU CAN EXPECT

@tarynlemoine

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