TacOcho needed a combination mark logo that echoed the Mexican inspiration found in its creative menu. It needed to have a young, trendy vibe to appeal to a college aged crowd. The design needed to be clean, and easy to replicate on different mediums at various sizes; translating seamlessly from flyers and menus to posters, displays and signage. My finalized design is heavily infused with Mexican flavor, and hits the perfect balance between trendy and iconic. I created a bold, abstract taco infused into the letter "O" and used a fresh color palette that reflected the cuisine. The delicious detailing calls to the custom creative food menu of all items coming in with 8 options. The visually appealing logo and pattern combination mark logo translate beautifully on menus and signage, and reflect its authentic, artisanal vibe.