Hi, Nice to Meet You!

I’m a creative problem-solver, visual designer, and full-time Creative & Marketing Lead based in Albuquerque, New Mexico. With 16 years of experience, I specialize in bringing brands to life through strategic storytelling, innovative marketing campaigns, and visually compelling designs. Whether it’s crafting eye-catching brand identities, leading and mentoring a team, or developing scroll-stopping content, I love turning ideas into unforgettable experiences.

HOW IT STARTED

My love and interest for graphic design stems back to the era of MySpace, where I spent way more time designing profile layouts and tweaking HTML than actually socializing or studying (oops). Back then, I didn’t even know it was a career option.

I started freelancing near the end of college, saying yes to just about any creative project that came my way. In 2015, I made things official - mostly because I needed to look legit for a client, and accidentally launched my design business. It was one of the best decisions I could have made!

Early on, I worked a lot in entertainment (both print and web media), which made perfect sense for someone who once considered fangirling a full-time hobby. But over time, I realized logos were my true love. There’s just something magical about crafting the visual foundation of a brand.

These days, I’m the Creative and Marketing Lead at an eco-friendly product company where I get to flex both sides of my brain to grow the brand, plus lead a small team of creatives.

Outside the 9–5, I run two side businesses because why have one dream when you can chase a few? One of them is my brand design studio, where I help clients bring their aesthetic elements to life with a strategic-backed visual identity. I also use this platform to mentor aspiring designers and have given presentations about design to soon-to-be college graduates.

Balancing full-time work and entrepreneurship isn’t always easy, but I like to think I’ve mastered the art of the juggle. Coffee helps, but color-coded calendars help more.

HOW IT’S GOING

OUTSIDE OF WORK

When I’m off the clock, you’ll usually find me nose-deep in my Kindle, slowly working through a TBR list that seems to grow faster than I can read it. If I’m not reading, I’m probably planning a getaway that involves my dogs and a good view.

I’m a firm believer in romanticizing the everyday - morning walks, evening wind-downs, and the perfect at-home coffee. I'm a proud homebody who finds joy in cozy corners and hobbies that feel like a grown-up version of my childhood self.

And while I fully embrace my introverted, solo-living lifestyle, every now and then you’ll catch me at the front of a concert barricade, crying about a song or artist like it’s a religious experience.

Meet the Team

  • Avery

    EXECUTIVE ASSISTANT

  • Aspen

    ADMINISTRATIVE ASSISTANT

Let’s Connect

Whether you're launching something new or refining what already exists, I’d love to help you shape a brand that connects.