Hi, Nice to Meet You!

I’m a creative problem-solver, brand strategist, and full-time Creative & Marketing Manager based in Albuquerque, New Mexico. With 16 years of experience, I specialize in shaping brands through strategic storytelling, thoughtful creative direction, and intentional marketing. From defining a brand’s point of view to leading campaigns and mentoring teams, I focus on building cohesive, compelling experiences that connect — translating ideas into work that resonates both visually and emotionally.

HOW IT STARTED

My love and interest for graphic design stems back to the era of MySpace, where I spent way more time designing profile layouts and tweaking HTML than actually socializing or studying (oops). Back then, I didn’t even know it was a career option.

I started freelancing near the end of college, saying yes to just about any creative project that came my way. In 2015, I made things official - mostly because I needed to look legit for a client, and accidentally launched my design business. It was one of the best decisions I could have made!

Early on, I worked a lot in entertainment (both print and web media), which made perfect sense for someone who once considered fangirling a full-time hobby. But over time, I realized logos were my true love. There’s just something magical about crafting the visual foundation of a brand.

These days, I’m the Creative and Marketing Manager at an eco-friendly product company where I get to flex both sides of my brain to grow the brand, plus lead a small team of creatives.

Outside the 9–5, I run two side businesses because why have one dream when you can chase a few? One of them is my creative practice that extends my work in brand direction and strategy. I partner with clients to help define their voice, clarify their positioning, and bring their brand to life through intentional creative direction and marketing.

Balancing full-time work and entrepreneurship isn’t always easy, but I like to think I’ve mastered the art of the juggle. Coffee helps, but color-coded calendars help more.

HOW IT’S GOING

OUTSIDE OF WORK

When I’m off the clock, you’ll usually find me nose-deep in my Kindle, slowly working through a TBR list that seems to grow faster than I can read it. If I’m not reading, I’m probably planning a getaway that involves my dogs and a good view.

I’m a firm believer in romanticizing the everyday - morning walks, evening wind-downs, and the perfect at-home coffee. I'm a proud homebody who finds joy in cozy corners and hobbies that feel like a grown-up version of my childhood self.

And while I fully embrace my introverted, solo-living lifestyle, every now and then you’ll catch me at the front of a concert barricade, crying about a song or artist like it’s a religious experience.