Branding, Design, & Creativity

Blogging For Your Personal Brand

For many of us, blogging is a rather complex term. It has many different definitions, and has been adopted as a niche marketing platform by many different industries over the years. From sharing beauty tips and lifestyle pieces, to curating business advice and delivering company updates, the idea of a ‘blog’ is still debated to this day.

Personal

Why I Don't Want Quarantine To End

While I am excited to get back to real life, I also — deep down inside — am secretly gnawing on the long-wave, growing desire, tempering slowly with each week. This is a time we can never come back to, and while I agree we never should — it marks a very dark time in our recent history, and we’ll be better when we’re on the other side — the reality is, it still marks a moment in our lives, and that moment was defined by a number of feelings. Some (uncertainty, fear, anger, loss) were bad. But some? I’d argue… are the sort of things we could benefit from, because they make us feel more alive on the other side.

Entrepreneurship & Freelancing

Ethical Marketing in the COVID-19 Crisis Time

I can’t think of a better time to start a discussion about ethical marketing. A subject that affects the work of many marketers, PR workers, advertisers and digital creators — ethical marketing is, in my eyes, the line drawn between moral and immoral advertising to consumers. It’s the difference between encouraging positive behaviours in your customers and taking advantage of them. It’s a blurry barricade between promoting good and promoting bad, and it can all lie in just a few short words being broadcast to a nation.

Lifestyle

Positive and Negative Distractions

We all know the feeling of resisting distraction. Perhaps you’re sat at your desk, trying to avoid your colleague’s noisy recap of her crazy weekend. Maybe your group chat is sharing some serious gossip that you desperately want to partake in. Or maybe your favorite podcaster has just uploaded a new episode that you cannot wait to listen to.

Entrepreneurship & Freelancing

Opportunities Aside from Unpaid Internships

Across the internet, there have been a variety of discussions and online debates happening around the topic of unpaid internships. Some users believe in the system of unpaid, yet highly educational and experience-based internships, yet other are arguing against the institute of free labour in corporate spaces.

Thoughts & Advice

Balancing Working a Full Time Job While Freelancing

As creative professionals, we often are approached with inquiries for hire based on our knowledge and skill that those around us lack. Personally, this is exactly how my freelance career was started, and quickly spread through word of mouth. But what about that stage of still working a full time job while building freelance credentials? Or what if you want to keep freelancing as a side hustle? Here are some things to keep in mind to maintain peace between the two.

Entrepreneurship & Freelancing

Essentials for a Cohesive Brand Identity

“A logo isn’t a brand unless it’s on a cow.” This is a great quote, and it’s very true. In creative briefs with clients, I often hear people reference Apple’s brand identity and how much they love it. However, they are almost never referring to the actual Apple logo. Instead, they’re referring to everything else that makes the Apple brand great, the open and clean design of their retail stores and website, the way their product packaging feels when you open it, the user experience of their user-interface, the photography, the type, the commercials, etc.

Branding, Design, & Creativity

The Unknown World of Pricing Creative Services

For freelance designers — or any creative service business owners — one of the most challenging aspects of business is pricing. We have uncertainty about what price our skills and experience should command. It’s difficult to compare how our prices stack up to others in the industry (because nobody likes talking about their prices). And even if we have all that sorted out, there’s no consensus on what pricing method is easiest to apply and fairest to use.

Entrepreneurship & Freelancing

Building A Business Based on Values

Working with clients and collaborators who’s values align with yours is the most important aspect of building a successful service business.

Branding, Design, & Creativity

Design Briefs in the Creative Process

Wikipedia's definition of a design brief is a document for a design project developed by a person or team (the designer or design team) in consultation with the client. They outline the deliverables and scope of the project including any products or works (function and aesthetics), timing and budget. I'm here to tell you why you need one.

Thoughts & Advice

What Clients Does Your Portfolio Attract?

A picture is worth a thousand words… but will they be the words you want your viewer to remember? Take your portfolio from merely pretty to professional.

Lifestyle

Increasing Productivity Each Day

We live in a world of constant hustle, but if you really take a look at the small slots of time you have throughout the day, you realize that filling in those gaps with tasks that bring you closer to have a completed "to-do" list is key for productivity and results.

Entrepreneurship & Freelancing

Choosing Your Brand's Tone of Voice

Knowing your audience is key when it comes to effective marketing. But did you know that it’s equally important for your audience to get to know you too? Maybe not you, personally, but your brand and what it stands for. Absolutely!

Branding, Design, & Creativity

How New Designers Can Stand Out

If you’re new to the field of design, you’re in an interesting spot — you’re excited, bursting with energy and passion, but you’ve hit a wall when trying to find somewhere that will pay you to put that energy to work.

Entrepreneurship & Freelancing

Inside The Brain of a Freelancer

Being a freelancer is more than a full time job. It’s all the creative work of a employee, plus the equally important parts of running a business. It’s managing projects, time, and deadlines; client communication and setting expectations; billing, accounting, and taxes; sales, marketing, meet & greets, estimates, and proposals; strategy, and business development.

Branding, Design, & Creativity

Is Design REALLY The Career for You?

So you've done some research on the design field as a career. Maybe you've even been hired for a freelance project or two. But are you ready to take on design full force and make it your career? Here are some qualifications that you will encounter on a daily basis if you want to enter the creative career world of design.

Personal

32 Things I Learned in 32 Years

By my 32nd revolution around the sun, here is the wisdom I have collected. Some of it may seem obvious or apparent — I am no guru — but all of it is lived experience.

Thoughts & Advice

Business Energetics for Creative Solopreneurs

Business energetics is the burst of motivation that comes from opening a pack of colorful new pens. It’s the feeling you get when you sit down at your tastefully decorated workspace or read an inspiring quote. It’s all the little moments and small successes that drive you forward in business. It’s a mindset, a lifestyle, and the only way possible to be successful working from home.

Lifestyle

Success is Self Inflicted

Success is a wound that we create, to remind ourselves that with the pain of hard work comes the eventual healing of achieving your dreams.

Entrepreneurship & Freelancing

Photography and Color in Personal Branding

Personal branding is all the rage right now. Everyone has a brand, but some of us are more skilled at realizing its potential than others. Entrepreneurs and online gurus alike, actors, writers and public figures work hard to build a personal brand that replaces their business card and reinforces their influence and popularity in the public eye.

Personal

My Journey of Self Love through the Enneagram

The Enneagram’s entire aim is to use self-awareness of your fears and weaknesses and work with them to let your virtues manifest naturally. Working with the Enneagram can help us reflect on our true natures, with the good and the bad.

Branding, Design, & Creativity

What Designers Can Learn From Marie Kondo

There’s a new phenomenon sweeping the nation and it’s fascinating. Who would have imagined that America’s new obsession would be tidying up? Led by Marie Kondo, brought to you by Netflix.

Entrepreneurship & Freelancing

How To Gain Income For Your Knowledge

When you’re an expert in any field, people may regularly ask to “pick your brain,” buy you lunch or some other form of asking for advice. For free, of course. If you feel conflicted at time like these, it makes perfect sense. Your schedule is packed, yet your instinct might still be to jump in and help. In fact, your generosity and desire to make a difference likely played a huge part in you going into business to begin with.

Thoughts & Advice

The Anatomy of Adulthood

An important lesson I’ve come to learn is that high school doesn’t end the moment you graduate. Irrespective of the career you find yourself in or the office you end up working at, there will always be people who react to things like a child would: defensively, aggressively, and immaturely.

Branding, Design, & Creativity

Creating A Mindful Design Process

How integrating mindfulness techniques will help you become a stronger designer and a more engaged team member.

Branding, Design, & Creativity

Creating Ethical Branding

Being the creator of a socially conscious project gives you an opportunity to tell the world a story that no one has heard before. Why did you start your project? Who inspired you? Was it a talented artisan in another country? Was it your desire to improve the future of our environment? Was it your your own community that lacked support and intimacy?

Lifestyle

Keep Your Life in Balance While Working Remote

Working remote is something I've done off and on for the past 3 years. Between being a full time freelance business owner to working for companies that allow "digital office" work environments if requested, the future of so many companies is this on-the-go, work from anywhere (with good wifi) lifestyle. I love this way of work and life, but it can get overwhelming and lonely if you are new to it. Here are a few things I keep in mind when I'm not running to the office.

Entrepreneurship & Freelancing

Artist or Entrepreneur: What About Both?

Have you ever considered that both artists and entrepreneurs have extremely similar values and personalities? They’re super different, right? I’d actually argue the opposite: these two groups are incredibly similar in many ways. But one thing sets them apart: their core motivator. This is by no means a blanket statement on either side, but the core motivating difference I’ve noticed among these two groups is that: Entrepreneurs do something they love and look for the best/fastest way to scale it and create revenue. Artists don’t give a shit if the money comes - they’ll keep doing the thing anyway.

Entrepreneurship & Freelancing

Storytelling in Social Media

With the pressures to create a picture perfect staged life to document on platforms like Instagram, the "likes" and praise are easy to get lost in and the value behind the scenes becomes unnoticed. We are all on a journey towards some sort of end goal, but not many are talking about the process it takes to get there. Seeking validation has overshadowed the true story of a person's less than pleasant moments in those dreams. Storytelling is not just a past time or way of remembering parts of history, but it’s actually a part of us.

Thoughts & Advice

Be Comfortable with Discomfort

We can adapt and conform to the comfort that becomes our daily routine, but sometimes the best thing to do for growth is to step into the unknown.

Lifestyle

Overwhelm

Just when you think you have it all figured out… well, stuff happens. Even though you thought you were over your ex, a sudden wave of sadness washes over you. An incessant stream of thoughts comes rushing into your consciousness. They didn’t choose you. Were you good enough? Why are you still thinking about this? Is this a sign you should give it another try? It must be. But you don’t want to. Or do you? Your new relationship hit its first bump. Is that a sign? Should you back down or let your ego fight it out? Are they the one that will grow old with you? Or just a rebound? Are you good enough? Do you even want all of this? Work keeps piling on, and you can’t focus because you had a falling out with a colleague. Are they getting paid more? They’re taking all the credit for your work anyway. Are you good enough for this job?

Branding, Design, & Creativity

Designers & Process

There’s a common perception that design, like other creative activities, is mostly driven by creative inspiration, that is the work of a genius with deep natural talents. This kind of a perception is often reinforced by the presence of artifacts, that it’s hard to imagine that they could have done it without some deep talent or genius of their creators. Yet while in most fields, natural talent does play a major role. The reality is that what makes designers effective in solving problems is not their natural talent, but the fact that they have learned a process. The design process, that when followed faithfully, allows designers to solve very complicated problems with a visual solution.

Entrepreneurship & Freelancing

Feminism in Design

I recently went to an event designed, produced and attended by entrepreneurs. The majority of whom were men. There were some women in the room too but most of the attendees happened to be men. I found myself in conversation after conversation — small and large group convos — almost all of which I was the only woman. If I’d even call them conversations. It was more like a bunch of men completely ignoring my existence.

Lifestyle

Improving Self Discipline

Motivation, it comes and goes. Here today and gone tomorrow. Self-discipline, it’s what we’re all about. Self-discipline is the process of building habits that actually stick. If you are like me, you must have read countless blog posts online about motivation, followed motivational speakers, watched their videos, and believed in the hype. But to me, they never gave the solution for what I was looking for.

Branding, Design, & Creativity

Tackling the Death of Originality

As a creator, the internet is king. It is the end all, be all to sharing your work. It is a tool with such power, such potential to reach hundreds and thousands of people with the push of a button. Yet, in a world where technology pulls the strings and plays puppet master to our creative musings — how are we keeping our ideas alive and original? Is anything we see today truly a unique concept, thought or piece of art? Or have we all played into the hands of an oversaturated market, driven by our desire to ignite and spark a creative revolution? Let’s talk about keeping originality alive.

Entrepreneurship & Freelancing

Your Personal Branding Statement

Nowadays potential clients, hires, and collaborators will Google you and research you online, before even thinking of reaching out for an inquiry or interview. Think about it - don't we all social media stalk everyone from your ex's new relationship to people RSVP'd to an event you're attending to proceeding cautiously through a random person's Instagram feed with the fear of accidentally liking a post from 4 years ago? Whoever is researching you will have an image of who you are and what you do, before ever surfacing on your radar. This could work for or against you. How do you position yourself positively?

Thoughts & Advice

Handling Anxiety as a Freelancer

Putting your work out there for everyone to see. Spending entire days working at your laptop alone. Coming up with endless lists of pitches and ideas, knowing that most of them will be rejected. Freaking out over taxes because you can’t handle numbers and that’s why you became a freelancer in the first place and why can’t the IRS just cut you some slack, please. So many aspects of the freelance lifestyle are anxiety-inducing, even for those who feel totally stable most of the time. But what about those of us who struggle with anxiety, even when everything is fine, and still want to pursue this path?

Branding, Design, & Creativity

Building Your Best Portfolio

More talented designers are coming on the scene every year, turning up the heat in an already competitive hiring market. Leading employers are raising the bar: today, even the most impressive design skills aren’t enough to set candidates apart from the crowd. To find the best fits for their projects, teams, and cultures, forward-thinking companies are looking deeper. Your design portfolio is about more than your finished work: it’s a place to showcase your process and passion.

Lifestyle

Turning Your Struggles into Positives

As creatives and as human beings, we all face struggles. It’s a part of life to overcome those struggles and become stronger. Moving on from those battles is something that we want to happen, but what if we embraced those struggles AND took it a step further? What if we used them to shape our brand like a painter uses their art as fuel to connect with people? As professionals, we can.

Lifestyle

Goal Setting For Success

Goals are a way of actively seeking out your ambitions. But before you start starting to chasing your dreams, start by defining your goals. If you do not have goals, make them up. Everything is better than having no goals at all. Even if you don’t know what you want to do with your life, you have a goal: Find out what you want to do with your life.

Personal

Me, Too

If you were on the internet and/or social media at all the last week or two, you're probably familiar with the "me, too" movement. After the accusations were confirmed against director Harvey Weinstein, countless women (and men) have been speaking out about how they've been victims of sexual assault. Whether using the two words alone or being brave and sharing more detail, the outpouring of honesty and empathy was astounding. Reading those stories, whether they happened in a party situation, a place of employment, or any other environment, my eyes were really opened by this epidemic of how many people I know have experienced this trauma, and I had to write about it.

Branding, Design, & Creativity

The Art of Handcrafted Design

Nowadays, people try to be unique among thousands similar ones. Business owners strive at the uniqueness of their brand and often demand something special from designers. The majority of original things are made by hands. Custom hand lettering took its place among other design directions a long time ago and it never gets old. All the advanced digital tools still couldn’t replace it and even more, they only supplemented it with new opportunities.

Thoughts & Advice

Your Own Hero

Growing up, I always wanted a hero. Someone to look up to, someone to idolize, someone to depend upon when things got rough. Don't get me wrong, I definitely had plenty of figures that served that heroic purpose. Anyone from my mom to various singers and celebrities who helped form and guide me into who I am today. Although I could never thank those people who pioneered my ship, and some that continue to do so, there was one part missing. What I failed to realize is that I was always looking in the wrong places. My hero wasn’t outside or external. It wasn’t a fictional character, an actress, a politician, or a relative. It was me. All along, I was my own hero - without ever realizing it.

Entrepreneurship & Freelancing

Business Success Of The Heart

As entrepreneurs, one of our deepest longings is to make an impact. How we choose to live this out in business, parenthood, friendships, traveling, and learning all matter and add to a full life. We are fighters, and determined, and it sure takes grit. But being a pioneer, caring for people, and working towards success may not be easy, but is worth it. Sweetness comes in living out a calling, rising to challenges, and being part of something that truly loves others well.

Lifestyle

Every Day I'm (Side) Hustlin'

Side projects are a great way to achieve fulfillment in spaces that a day job or daily lifestyle leave empty. They’re a learning lesson, a creative outlet, a relationship-building opportunity, and if executed properly with market-fit on their side, they can even be profitable and grow into a fully functioning business. That said, there’s a lot about side projects that most people don’t talk about — the nitty, gritty, dirt-under-your-fingernails side of side projects. They’re a commitment — your baby, and much like a baby (or puppy, for those who find that reference more relatable), they require a lot of time, energy, and commitment to raise them healthy and happy.

Lifestyle

The Impact Of Creative Block On Mental Health

Your mental health is an easy one to push to the back burner. We can feel and sense the symptoms of working too hard or burning the candle at both ends, yet we neglect to pay as much attention to them as we would our physical health. As a creative, your mental health can really take a toll on your mindset that's so dependent on keeping in a positive and well balanced state.

Personal

Letter To My Teenage Self

Between back to school either just happening or right around the corner from happening, I'm going to hit you all with a cliche "what I wish I could tell my former self" post. Since this blog is still brand new, this post can help you get to know me a little bit better on a personal level so I'm not just a random voice coming through whichever device you're reading this on. Now at 30 years old, there's a lot I wish I could tell myself as a teenager. Let's take a time machine back to the early 2000s and vision this envelope being opened right now.

Thoughts & Advice

Not Taking Critique Personally

Receiving feedback is a natural part of the design process, and in every round of feedback the design tends to get stronger and tighter. But how do you avoid taking feedback personally?

Education & Resources

Want to learn from me? Applications for mentor sessions are now open for virtual or in person students, and I would love to help you learn deeper than just using software. I've also crafted a few resource documents you can download for free to use however you wish!

RESOURCESMENTORSHIP