Ten years. A whole decade of turning ideas into something tangible, learning (and unlearning) everything along the way, and somehow staying in love with the process even when it’s hard to. Just like Taylor Swift, this business has been through eras — the “just wing it” era, the “work all night for $200” era, the “everything is on fire but make it aesthetic” era, and eventually, the “let’s do this with more ease and intention” era. Each one taught me something new about creativity, resilience, and what it really means to build something that lasts. There have been pivots, pauses, rebrands, burnouts, breakthroughs, and so many little wins that didn’t always make it to Instagram. But every season shaped the version of my business (and myself) that exists today. Ten years later, I’m still here. Creating, growing, and redefining what success means on my own terms.