LAUREN SWAN

Lauren Swan is a qualified remedial massage therapist, currently serving as a contractor for local massage practices. Lauren specializes in an array of massage types, each appointment tailored to the specific needs of each individual client. As Lauren will be looking to expand to owning her own spa and selling her own products, it was fundamental for her practice to have professional branding to distinguish the business from the largely saturated market. Her business aims to establish an online presence, in which both existing and future cliental will be able to schedule appointments online and purchase skincare items such as organic oils, creams, and candles.

In this project, I took the graceful swan from Lauren’s namesake and used the body of the swan to form a hand with a hot stone to reflect the art of massage and elevate Lauren’s personal brand.