A women’s health clinic that feels more like a spa? Yes, please! The Baldwin sisters came to me wanting to bring a luxurious experience to doctor appointments. Annual exams and tests can feel daunting and sterile, so they wanted to change that!

Early in the process, I had the idea of creating an abstract shape that resembles a woman’s anatomy. I created countless iterations before finally arriving at this final result that combines all elements of women’s reproductive health - even getting to resemble a “B” for Baldwin integrated in there!

Paired with a bold, feminine color palette, this brand is sure to attract the women who want to embody confidence in their health. That reflects what they believe — that women deserve to feel seen, heard, and empowered in every part of their health journey.